Malaysian entertainment industry to face hike of 6% GST
KUALA LUMPUR: Malaysian government has decided to
impose goods and services tax on rising Malaysian
entertainment industry.
“Looking at how the
entertainment industry has grown in the past few
years, we are looking at an RM1bil industry next
year,” Malaysia Major Events (MME) general manager
Tony Nagamaiah told Customs Today.
Furthermore, concerts are a niche industry so an
additional 6% would not be likely to deter fans,
Royal Malaysian Customs Department GST director
Datuk Subromaniam Tholasy said.
MME’s records
show the organisation facilitated 50 major
entertainment, sports and arts events last year,
attracting some 124,164 international tourists to
spend at least a night in Malaysia, bringing in some
RM981mil in total tourist expenditure.
That’s 28% more international tourists from the
97,211 in 2013, and more than double the RM476mil in
total tourist expenditure that year. |
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“Next year, we are certain
to hit more than RM1bil in total tourist expenditure,”
Nagamaiah said. Incepted in 2010, MME is a division of
the Malaysia Convention & Exhibition Bureau (MyCEB), a
non-profit organisation under the Tourism and Culture
Ministry to grow the national tourism industry.
“It is the organisers and promoters that will need to
find more sponsorship to cover the higher event costs.
If you bring the right value proposition to a potential
corporate sponsor, it would make sense for them to sign
on. But what is lacking is relevant experience in these
promoters. Our local guys just don’t have the skills nor
experience to sell to the corporate guys,” Nagamaiah
says.
Next year, MME intends to ride on the Year of Festivals
momentum in keeping with the uptrend of events in
Malaysia. “Our target for next year should be 45 events,
but I’m sure we will easily hit 60,” he says. From 2012
to 2014, the MME ran 20, 25 and 50 events, respectively,
exceeding the targeted 15, 25 and 35 events for each
year.
“It helped that this is our Visit Malaysia
Year, so we jumped on the bandwagon. That enabled us to
use the other agencies’ resources under the ministry.
Our elevated branding had concert organisers coming to
us,” Nagamaiah explains. Grants offered to event
promoters by MME, however, would not be levied the GST,
Nagamaiah says.
“For example, for an event estimated to cost RM3mil, our
total recommended support would be RM850,000 and the
rest by sponsorships from other corporations. This is
after considering the return on INVESTMENT (ROI) ratio,”
Nagamaiah said.
To calculate the ROI of an event, the MME uses a
structured mechanism developed by international
accounting firm PricewaterhouseCoopers, which calculates
via a back engine the event’s economic impact on a
country and produces the ROI for every dollar the MME
INVESTS in an event.
If an event is estimated to
cost RM3mil, the MME’s total recommended support would
be RM850,000, and the balance to be funded via
sponsorships from other corporations.
“This is after considering the ROI ratio, and that would
be 1:26,” Nagamaiah says, adding that MME will continue
other homegrown events like Urbanscapes, Good Wives and
Ironman, where it had targeted 1,100 athletes at its
Putrajaya event this year but drew in 1,300, of which
80% were foreigners.
A good number of the participants in the sporting event
were from Australia and New Zealand. “We want to develop
more homegrown events. Lifestyle runs like the Zombie
and Colour Run, and the Penang Marathon are very
attractive to tourists who can have a short and cheap
holiday in Malaysia in conjunction with their events,”
Nagamaiah said.
Source:::
Customs Today Newspaper , dated 22/01/2015......... |